Why Social Media Marketing
Social Media has changed how brands communicate with their audience forever. Whether your business is a B2B or B2C brand, social media is a powerful way to build brand awareness, build a positive image, drive website traffic and increase sales / leads.
Ability to engage with existing and connecting with new customers is key for the success of social media marketing. The mining of meaningful customer information from the data provided by the social media platforms is the core of social media marketing.
Why Trilliant Digital for SMM Services?
Trilliant Digital is the best social media marketing agency in India and we specialize in strategic social media campaigns that focus on building and protecting a positive brand image, creating loyalty among fans, and driving new leads for your business.
Being one of the top social media marketing companies in India, our full suite of social media marketing services includes:
- Formulating social media strategy.
- Creating / Curating engaging social content.
- Publishing the content for desired engagement.
- Online Reputation Management / Social Listening.
- Finding potential customers through social media platforms.
- Analytics using platform specific tools.
Our Client Experience
Our gamut of SMM services covers
Social
Networks
With Trilliant Digital handling your social media marketing, you can be assured that your posts reach the right audience and ensure top of the mind brand recall, get the intended likes and shares.
Media Sharing Networks
Being the best social media marketing company in India, we have the expertise to optimize your videos, photos, stories and reels with relevant keywords/hashtags to increase viewership and engagement.
Discussion
Forums
We at Trilliant Digital can develop a strategy and execute to capture the mindshare of the influencers of your clients by driving conversations in discussion forum like Quora, Medium, Reddit, etc
Blogging &
Publishing
Our team can create a process to generate customer thought leadership by getting articles and opinions linked to ideas, products, and services digitally published on websites like Tumblr.
As a Facebook marketing company in India we plan the social media calendar, do research on hashtags & how to increase comments on facebook, identify optimal time for post and boost the post to reach the target audience.
As an Instagram marketing agency in India, we can design best instagram marketing strategies to make your posts & reels go viral thereby helping grow your business.
As part of LinkedIn profile management services we know how to increase followers on LinkedIn and help top management establish connections with peers across industry and clients thereby generating organic leads.
Trilliant Digital provides YouTube video marketing services in India. We can assist with YouTube channel optimization and video SEO thereby increasing the views, the number of subscribers and leads.
Social Media Strategy
Business Objective (Raise Awareness-- Increase Traffic-- Increase Loyalty--Lead Generation) -- Target Demographics ---Right Platform --- Influencer Marketing --- Collaborative Marketing
Planning Content
Medium (Infographic-- Post-- Video-- GIF-- Blog-- Reels-- Story & Highlights-- IGTV) --- Surveys --- Hashtags for Marketing
Publishing
Scheduling --- Strategic Timing of Post --- Boosting --- Sharing
Listening
Gauge message reception --- Online Reputation Monitoring --- Fine Tune Long Term Strategy
Engagement
Relate To & Connect With Audience Regularly --- Respond to feedback --- Enhance Relationships with Audience
Measure & Analyze
A/B Testing --- Benchmark against Competition --- Retargeting Remarketing --- Retooling Campaign if necessary
Our Methodology
Social Media Strategy
Business Objective (Raise Awareness, Increase Traffic, Increase Loyalty) -- Target Demographic -- Messaging Platform
Planning Content
Medium (Infographic, Post, Video, GIF, Blog, Reels, Story) --- Surveys --- Hashtags
Publishing
Day & Time of Post --- Organic (Boosting) --- Inorganic (Sharing / Virality)
Listening
Gauge message reception --- Identify Influencers
Engagement
Relate To & Connect With Audience --- Respond to feedback --- Build Relationships
Measure & Analyze
A/B Testing --- Effectiveness of Platform(s) --- Timing of Post --- Benchmark against Competition
Time to boost your Social Media Presence?
What Our Clients Say
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FAQs
Engaging and informative content is key to increase traffic through social media. This can be done first by identifying the buyer persona and customer journey mapping and helping the customers/buyers through their decision making process . When posts stories, reels, videos , gifs , infographics are around themes in a planned manner with few contextual/topical posts along with some posts that lead the customer to check out the website/ click through to the article/blog or video appropriately chosen on the website leads to traction.
Social media has to be the first choice for small businesses as lack of awareness is one of the biggest reasons why small businesses miss opportunities in their niche or in their neighbourhood. Hence good and regular social media presence combined with good targeting , small amounts of boosting ads will give the awareness, reach, brand recall that a small business requires.
B2B is all about reaching fewer decision makers and influencers along with the procurement team to be included in the consideration set. B2B customers are also technically well versed and looking for superior value propositions. Social media posts have to cover the 4-5 essential information and credentials the customers are looking for a) domain & industry expertise/relevance of the supplier b) credentials of the company and its products/services c) case studies and testimonials from their customer base d) USPs and differentiators on why the customer organization needs to consider them.
Social media handles , integration with the website, size and regularity of the posts esp those informing about blogs, videos, podcasts, infographics and the traffic that is drawn to the website through social media are given weightage.
Social media is probably the best way to reach the most number of target audiences , across segments and geographies due to the universal reach of these platforms as well as the various groups and segments with shared interests. This has proven to be one of the best ways to reach large audiences in a targeted and cost effective fashion besides being low cost and facilitates quick execution, feedback and scale up.
