Frequently Asked Questions
SEO services includes analysis of target audience, keyword and bounce rate to improve the website ranking and it will increase the visibility of your website on Search Engines. Good SEO strategy helps to rank top in Search result and drive organic traffic.
SEO enables you to 1. Get Good visibility of your business in Search Engines 2. Reach the target audience through digital platforms. 3. Reduce the Spend on Advertisement in long term by ranking top in Search results.
The content should be Unique with good readability. Content should be from industry experts with good visual content to understand the subject better. The content should enable easy user navigation and follow Search Engine Guidelines and should load fast.
- Website Performance and UI/UX
- Content Strategy for the website
As per the latest Guidelines
- Website Loading Speed on Mobile Devices (FCP, LCP and CLS)
- E-A-T - Content should be written by an Expert, who is an Authority in the domain and it should have good Trust flow
- Quality Referral Links to the Domain and refrain from spam referrals
Engaging and informative content is key to increase traffic through social media. This can be done first by identifying the buyer persona and customer journey mapping and helping the customers/buyers through their decision making process . When posts stories, reels, videos , gifs , infographics are around themes in a planned manner with few contextual/topical posts along with some posts that lead the customer to check out the website/ click through to the article/blog or video appropriately chosen on the website leads to traction.
Social media has to be the first choice for small businesses as lack of awareness is one of the biggest reasons why small businesses miss opportunities in their niche or in their neighbourhood. Hence good and regular social media presence combined with good targeting , small amounts of boosting ads will give the awareness, reach, brand recall that a small business requires.
B2B is all about reaching fewer decision makers and influencers along with the procurement team to be included in the consideration set. B2B customers are also technically well versed and looking for superior value propositions. Social media posts have to cover the 4-5 essential information and credentials the customers are looking for a) domain & industry expertise/relevance of the supplier b) credentials of the company and its products/services c) case studies and testimonials from their customer base d) USPs and differentiators on why the customer organization needs to consider them.
Social media handles , integration with the website, size and regularity of the posts esp those informing about blogs, videos, podcasts, infographics and the traffic that is drawn to the website through social media are given weightage.
Social media is probably the best way to reach the most number of target audiences , across segments and geographies due to the universal reach of these platforms as well as the various groups and segments with shared interests. This has proven to be one of the best ways to reach large audiences in a targeted and cost effective fashion besides being low cost and facilitates quick execution, feedback and scale up.
Pay Per Click (PPC) or Performance marketings ( its more recent name) is all about advertising for customers who either are searching for our category of products/services ( Google Search Campaigns) or who could be nurtured into a future customer through proactive push from our end ( Google Display Campaigns, LinkedIn, Facebook, Instagram, Twitter etc).
The Buyer persona is a made-up profile depicting in a tweaked, itemized manner, the main elements of a typical customer for a product or service. All in all, it portrays a person that is representative of an ideal buyer or a portion of your ideal buyers.
Negative Keywords are the types of keywords we don't want to use for showing ads to anyone who is searching for that term.
The systematic process of increasing conversion rate, percentage or number of conversions by enhancing your website is known as conversion optimization.
There are challenges galore in lead generation and conversion on online platforms very similar to that of offline primarily due to the complexity of sales processes, variety of choices that end customer has and the several variables in decision making. Quantity and quality of leads are a source of constant debate between customers and their DM/Marketing teams . Some of the key reasons for these challenges are a) Clear definition of the target market/ decision makers, b) our understanding of the problems we are trying to solve c) USPs and differentiators of our products/services d) value proposition of why end consumer should buy from us and now.
Performance marketing is a broad term with the combination of paid promoting and brand marketing together, it works when advertisers connect either with agencies or publishers to plan & design an advertisement for desired marketing channels. Performance marketing is continuously cycle of clarifying the objectives of a customer, designing a campaign with appropriate parameter setting on the various platforms, good content/creative to grab the attention of the customer , getting him/her to fill up the lead form with a clear and comprehensive landing page/purchase the goods, analyze metrics of traffic, CTR, CPL and optimizing the campaigns based on analytics.
Website Design &Development
Web design is the visual look of a website or user interface(UI) and the functionality from a user's perspective taking into account the user interface or the user experience(UX)... Web development is the process of coding a website to create the intended design.
A mobile responsive website is one with a layout that adjusts to the screen size based on the device it's viewed from, be it a mobile or tablet. The content on the page automatically adjusts to fit the difference in screen size. With most of the browsing happening from mobile devices, it is imperative that the websites are mobile friendly.
Sitemaps are used to inform search engines about pages on their sites that are available for crawling. Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL so that search engines can more intelligently crawl the site.
Web crawlers usually discover pages from links within the site and from other sites. Sitemaps supplement this data to allow crawlers that support Sitemaps to pick up all URLs in the Sitemap and learn about those URLs using the associated metadata.
Digital Strategy & Audit
Digital Marketing has grown into a vast topic with many diverse sub topics like SEO, SMM , Performance Marketing , Email/WA/SMS marketing, Funnel Management etc and in each area many sub areas, tools, best practices and variants based on the nature of the industry and buyer persona, Digital Audit is performed Not to find faults but to bring more ideas, options and best practices onto the table to improve the DM performance overall and improve the ROI/ROAS.
The critical aspects of digital marketing audit are understanding business goals and growth plans, Inventory of digital presence and assets, Analyse and audit website, social media handles, review historical campaigns and ROAS, Future road map.
SEO Audit is the first step post website go live or when DM activities are about to commence to baseline the status of the three aspects for google to rank your website a) On Page SEO ie to see if all the relevant items that have to be both on the website and the back of the website have been executed well for google to crawl and index. b) Technical SEO which is a part of google's recommendations for core web vitals ie loading times on mobile, desktop, first content paint times and even other aspects of site maps etc c) Off page SEO i.e the number of links we carry from or to other websites, directories, forums, PR sites etc. This coupled with the keyword research and competitions SEO activities will enable us to develop a roadmap for our SEO strategy and also enable us to benchmark our progress on the Search Engine Optimization.
Every brand has its own way of tracking success. It is important to track and improve multiple metrics for any business. Most businesses consider tracking Open Rate, Click-through Rate (CTR), Conversion Rate, Bounce Rate, Number of Unsubscribers, Spam Complaints and Overall ROI. You may want to consider tracking other metrics such as List Growth Rate, Forwarding Rate/EMail Sharing, Mobile Open Rate, Mobile Click Rate, Domain Open Rate, etc.
A/B testing is one of the essential measures one can take to identify which emails produce more results in terms of the important metrics you are tracking. You might have an exceptionally well-written email; however, you can’t just go by your intuition. Of Course, everybody wants to deliver the right message through a compelling copy. It is one of the great ways to figure out what your audience prefers so you can refine personalisation tactics.
Following are some of the ways that helps you to improve your email marketing performance:
- Identify and target your ideal audience.
- Try grab your prospect’s attention by coming up with an attractive subject line.
- Determine the best time to reach your prospect’s/customer’s inboxes.
- Don’t forget to mention the key message of the mail in the preheader.
- Nurture newly acquired contacts.
- Have less number of Call to Action (CTA).