Services, improve your conversions
Why Performance Marketing Services?
With a plethora of products and services being promoted by tens if not hundreds of companies, getting noticed without advertising is next to impossible.
Performance Marketing goes beyond Pay per Click and Cost per Click metrics. Performing Marketing includes defining the Buyer Persona, Customer journey mapping, Servicing tailored ads, Setting up Funnel Management for automated follow ups , Retargeting/ Remarketing. This all inclusive approach of campaign optimization techniques is key to traction and critical to Return on Ad Spend success mantra.
Why Trilliant Digital for Performance Marketing Services?
Trilliant Digital is a top PPC company in India assisting clients achieve increased leads, conversions and eventually sales.
As the best Performance Marketing Agency in India, we combine the best of business experience & understanding of buyers purchasing behaviour with the latest tools. With our targeting mechanisms on multiple digital platforms we help your business transcend from offline to online successfully.
With continuous cycles of planning ,execution, analysis and adaptation by multiple experts and dedicated account managers, we provide ads optimization services for both b2b and b2c clients. Our team leverages state of art tools that are key to our success.
Our Performance Marketing activities include :
- Competitor and Domain Research
- Advertisement Campaign cost controls (Planning effective campaigns)
- CRO (Conversion Rate Optimization)
- Increase ROAS (Return on Advertising Spend)
- Measure Campaign success
Our Clients Experience
Our gamut of Performance Marketing services covers:
GOOGLE Ads
We cover the whole range of Google Ads Management services, from text ads to display ads. With our adwords campaign management we ensure that your advertisements have the maximum impact for your ad spends..
Social Media Ads
Our social media ads services increase the efficiency of your campaigns on platforms like Facebook, LinkedIn, YouTube, Instagram, and B2B Lead Generation, among others.
Geofencing and Location Based Ads
Our geofencing marketing strategy in conjunction with local ads services promote your local business by casting a tighter net with location specific messages thereby getting high quality leads of customers.
Ecommerce And D2C Ads
With our ecommerce advertising, we help you sell your products on e-market places directly to consumers. Our ecommerce ads strategy focuses on personalization to increase conversions and maximize ROAS
Our Methodology
Plan
Target Audience — Buyer Persona/e generation — Customer Journey Mapping — Offer Conceptuatlization with client
Setup
Analyze Domain — Historical Data — Competitor analysis
Analyze
Campaign Setup — Tracking Codes — Landing page
Optimization
Metrics analysis of CTR- CPC- CPL- Reach- Engagement for RCA — Optimizing Creative- Content– Targeting– Landing Page experience– Budget
Retargeting & Remarketing
Retargeting visitors to website, SM pages — Remarketing to existing customers using e-mail /SMS/WhatsApp mechanisms.
Plan
Target Audience — Buyer Persona/e generation — Customer Journey Mapping — Offer Conceptuatlization with client
Setup
Analyze Domain — Historical Data — Competitor analysis
Analyze
Campaign Setup — Tracking Codes — Landing page
Optimization
Metrics analysis of CTR, CPC, CPL, Reach, Engagement for RCA — Optimizing Creative, Content, Targeting, Landing Page experience, Budget
Retargeting & Remarketing
Retargeting visitors to website, SM pages — Remarketing to existing customers using e-mail /SMS/WhatsApp mechanisms.
To Know how to improve the
Return on Ad Spend
What Our Clients Say
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FAQs
Pay Per Click (PPC) or Performance marketing ( its more recent name) is all about advertising for customers who either are searching for our category of products/services ( Google Search Campaigns) or who could be nurtured into a future customer through proactive push from our end ( Google Display Campaigns, LinkedIn, Facebook, Instagram, Twitter etc).
The Buyer persona is a made-up profile depicting in a tweaked, itemized manner, the main elements of a typical customer for a product or service. All in all, it portrays a person that is representative of an ideal buyer or a portion of your ideal buyers.
Negative Keywords are the types of keywords we don't want to use for showing ads to anyone who is searching for that term.
The systematic process of increasing conversion rate, percentage or number of conversions by enhancing your website is known as conversion optimization.
There are challenges galore in lead generation and conversion on online platforms very similar to that of offline primarily due to the complexity of sales processes, variety of choices that end customer has and the several variables in decision making. Quantity and quality of leads are a source of constant debate between customers and their DM/Marketing teams . Some of the key reasons for these challenges are a) Clear definition of the target market/ decision makers, b) our understanding of the problems we are trying to solve c) USPs and differentiators of our products/services d) value proposition of why end consumer should buy from us and now.
Performance marketing is a broad term with the combination of paid promoting and brand marketing together, it works when advertisers connect either with agencies or publishers to plan & design an advertisement for desired marketing channels. Performance marketing is continuously cycle of clarifying the objectives of a customer, designing a campaign with appropriate parameter setting on the various platforms, good content/creative to grab the attention of the customer , getting him/her to fill up the lead form with a clear and comprehensive landing page/purchase the goods, analyze metrics of traffic, CTR, CPL and optimizing the campaigns based on analytics.
