connect directly with
your customers
Why Email Marketing
Email is one of the most widely used applications, and you capture the undivided attention of the recipient. It is the most cost-effective digital marketing tactic and the ROI is 49 times. Studies have shown that email marketing can help in customer retention and stay connected with them. Not using this marketing channel is akin to leaving money on the table.
Personalized email marketing includes
- Newsletters. Monthly Newsletters could include compilation of all activities during the month such as updates about product features, New product Launch and new blogs, articles and case studies.
- Personalized emails about products of interest, upcoming webinars , product releases and new service launches.
- For ecommerce , our personalized email strategy would be to follow up on the items viewed to complete the transaction.
Why Trilliant Digital for Email Marketing?
Email Marketing is a remarkably effective channel in B2B marketing. The Email Marketing team at Trilliant Digital, can devise strategies to increase sign up for your email subscriptions and retain the subscription to your emails be it newsletters, product updates, product launch, etc.
You can trust that the emails are being sent on your behalf to the recipients when Trilliant Digital handles your email marketing services in India.
- Is Personalized. The audience of one, gives this channel a unique opportunity to connect with the recipient in a direct and personal way.
- Is sent to the appropriate audience. We do segmentation and ensure that only interested parties receive the appropriate content.
- Does not end up in spam folder.
- Raises (Increases) your Brand Awareness and Loyalty.
Our Methodology
Define Goals of Campaign
Plan for intent ( Announcement / Launch) — Identify target audience
Campaign Setup
Email Personalization — Optimize Design for all devices — Distribution List — Schedule for right time of delivery.
A/B Testing
Monitor Result — Analyse Reception — Tweaking the campaign
Define Goals of Campaign
Plan for intent ( Announcement / Launch) — Identify target audience
Campaign Setup
Email Personalization — Optimize Design for all devices — Distribution List — Schedule for right time of delivery.
A/B Testing
Monitor Result — Analyse Reception — Tweaking the campaign
To know how to reach potential customers through email campaigns
To know how to reach potential customers through email campaigns
What Our Clients Say
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FAQs
Every brand has its own way of tracking success. It is important to track and improve multiple metrics for any business. Most businesses consider tracking Open Rate, Click-through Rate (CTR), Conversion Rate, Bounce Rate, Number of Unsubscribers, Spam Complaints and Overall ROI. You may want to consider tracking other metrics such as List Growth Rate, Forwarding Rate/EMail Sharing, Mobile Open Rate, Mobile Click Rate, Domain Open Rate, etc.
A/B testing is one of the essential measures one can take to identify which emails produce more results in terms of the important metrics you are tracking. You might have an exceptionally well-written email; however, you can’t just go by your intuition. Of Course, everybody wants to deliver the right message through a compelling copy. It is one of the great ways to figure out what your audience prefers so you can refine personalisation tactics.
Following are some of the ways that helps you to improve your email marketing performance:
- Identify and target your ideal audience.
- Try grab your prospect’s attention by coming up with an attractive subject line.
- Determine the best time to reach your prospect’s/customer’s inboxes.
- Don’t forget to mention the key message of the mail in the preheader.
- Nurture newly acquired contacts.
- Have less number of Call to Action (CTA).
