get found by your Customers
What is Digital Audit?
- SEO and Website audit to ensure that your website is getting the required traffic and keywords are relevant and ranking well
- Social media marketing audit to make sure that appropriate platforms are chosen and strategies put in place to get maximum engagement
- PPC audit services to maximise ROI for performance marketing which goes beyond PPC, CPC, CPM.
Why Trilliant Digital for Digital Strategy & Audit Services?
Digital Marketing is increasingly becoming a growing and larger share of overall marketing . With a plethora of platforms and multitude of options on how to execute digital marketing it is important that large firms periodically audit the performance of their internal and external marketing teams to align to North Star Metrics . Trilliant Digital is a team of experienced professionals with decades of marketing experience combined with years of digital marketing understanding and expertise are best positioned to be your digital auditing partner to assess the following.
Website Audit Services
ui/ux; structure and flow of the site; content appropriateness and currency; competition comparison.
SEO Audit Service
On-Page SEO Audit; Off-page SEO Audit; Technical SEO Audit.
Social media audit
Performance of different platforms and traction; comparison with the competition; plan/suggestions for go forward strategy; prioritization of platforms vs purpose w.r.t target audience.
ROI Audit
Choice of target segments/customer persona; ad analysis and insights for improving CTR, CPL.
Audit of Brand Messaging across Online and Offline platforms for consistency and positioning.
Our Methodology
Understand the business goals and growth plans
Qualify Business Objectives — Quantify Short Term & Long Term Business Goals
Inventory of digital presence and assets
Gain access to existing digital platforms — Gather reports of prior campaigns
Analyse and Audit
Analyse platform specific reports(Review Historical Campaigns & ROAS) — Identify best performing platform / campaign — Diagnose causes of sub-optimal performing platform / campaign — Website Audit (Brand Messaging, SEO Ranking, Security).
Future Roadmap
Prepare Report on Strengths and Shortcomings — Action Plan to exploit strengths — Action Plan to minimize weaknesses.
Our Methodology
Understand the business goals and growth plans
Qualify Business Objectives — Quantify Short Term & Long Term Business Goals
Inventory of digital presence and assets
Gain access to existing digital platforms — Gather reports of prior campaigns
Analyse and Audit
Analyse platform specific reports(Review Historical Campaigns & ROAS) — Identify best performing platform / campaign — Diagnose causes of sub-optimal performing platform / campaign — Website Audit (Brand Messaging, SEO Ranking, Security).
Future Roadmap
Prepare Report on Strengths and Shortcomings — Action Plan to exploit strengths — Action Plan to minimize weaknesses.
Know how you can increase reach
to your targeted audience
Know how you can increase reach to your targeted audience
What Our Clients Say
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FAQs
Digital Marketing has grown into a vast topic with many diverse sub topics like SEO, SMM , Performance Marketing , Email/WA/SMS marketing, Funnel Management etc and in each area many sub areas, tools, best practices and variants based on the nature of the industry and buyer persona, Digital Audit is performed Not to find faults but to bring more ideas, options and best practices onto the table to improve the DM performance overall and improve the ROI/ROAS.
The critical aspects of digital marketing audit are understanding business goals and growth plans, Inventory of digital presence and assets, Analyse and audit website, social media handles, review historical campaigns and ROAS, Future road map.
SEO Audit is the first step post website go live or when DM activities are about to commence to baseline the status of the three aspects for google to rank your website a) On Page SEO ie to see if all the relevant items that have to be both on the website and the back of the website have been executed well for google to crawl and index. b) Technical SEO which is a part of google's recommendations for core web vitals ie loading times on mobile, desktop, first content paint times and even other aspects of site maps etc c) Off page SEO i.e the number of links we carry from or to other websites, directories, forums, PR sites etc. This coupled with the keyword research and competitions SEO activities will enable us to develop a roadmap for our SEO strategy and also enable us to benchmark our progress on the Search Engine Optimization.
