Our client is a leading enterprise digital workplace solutions provider, renowned for its extensive SaaS suite that includes GST Software, ERM Software, and Procure-to-Pay (P2P) Software, along with managed services such as Managed Print Solutions and IT Managed Services. They faced the dual challenge of consolidating multiple product-specific websites into a single, unified platform while simultaneously boosting brand awareness and lead generation in a fiercely competitive B2B market.

The Challenges

The client had to navigate several critical hurdles as they transitioned to a more digital-centric approach:

1. Limited Brand Awareness in Key Segments: Despite being a leading solutions provider, the newly launched SaaS suite (GST, ERM, P2P) lacked sufficient brand recognition among target audiences.
2. Generating High-Quality Sales Qualified Leads (SQLs): With a large offline sales force (25+ people), the client sought to lower costs and improve ROI by leveraging digital channels for lead generation.
3. Multiple Website Consolidation: The client managed several product-specific websites. Merging them into a single, unified platform risked traffic and SEO disruptions.
4. Webinar Promotion & Registrations: The client wanted to host webinars to showcase product capabilities, but attracting quality registrants and ensuring participation was a challenge.
5. Cost-Effective Go-to-Market Strategy: Reducing offline sales costs required a strategic digital push—targeted campaigns, refined messaging, and strong inbound funnels.

Our Strategic Solutions

Trilliant addressed these challenges by embracing a data-driven digital marketing framework that combined precise targeting, compelling content, and seamless user experiences. This multi-pronged strategy ensured effective reach, consistent messaging, and measurable outcomes across all channels.

1. Targeted Product Segmentation: Rather than promoting all offerings at once, we rolled out focused campaigns sequentially: starting with GST Software, then ERM, followed by P2P, and finally Managed Print Services. This allowed for more precise messaging and budget allocation.
2. Custom Audience & Keyword Targeting: For Managed IT Services, we deployed high-precision, long-tail keywords on Google Ads, ensuring minimal waste and higher conversion potential.
3. Webinar Lead Generation: Leveraged LinkedIn’s lead-gen forms and InMail campaigns to drive sign-ups with automation using Zapier, Pabbly.
4. Social Media Content Calendar: Crafted a robust social media schedule to build brand credibility and nurture a follower base, focusing on thought leadership content and product use cases.
5. Website Migration & SEO Preservation: Consolidated multiple domains into one core website without sacrificing existing traffic or keyword rankings, conducted thorough 301 redirects, on-page optimization, and technical SEO audits to maintain (and eventually improve) SERP positions.

Results & Impact

Over the 48-month engagement period, the client experienced significant growth across multiple

1. The engagement improved the client’s overall traffic by 103%, with a 509% increase in organic traffic, resulting in over 100 organic SQL leads.
2. SEO optimizations secured 107 first-page keyword rankings while increasing the brand keyword volume by 633.33%, markedly enhancing online visibility.
3. LinkedIn followers grew by 424.56%, significantly bolstering the brand’s social influence.
4. The webinar campaigns consistently drove an average of 150 registrations, with participation rates ranging from 56% to 63%, and yielded between 5 and 8 SQL leads.
5. Generate Over 1000+ Sales Qualified through LinkedIn, Google, and Facebook. 

Conclusion

By combining targeted segmentation, SEO-focused website consolidation, webinar marketing, and strategic paid advertising, we helped this enterprise digital solutions provider amplify its brand, generate consistent high-quality leads, and reduce overall customer acquisition costs. This comprehensive approach underscores the power of a well-orchestrated digital marketing strategy in driving tangible business outcomes, even for complex, enterprise-level solutions.