SNAPCHAT INTRODUCING TARGET AUDIENCE MARKETING
Competing strongly with Facebook’s ad network, Snapchat announced changes to their features
to target consumers.
The app already established their ad network in 2016 and the high
conversion rates and wide audience reach have taken the marketing community by a storm. Now,
using their data, they plan to introduce a purchase-based targeting option that will be available on
all ad formats on Snapchat.
Using their own data as well as third-party data from Oracle Cloud’s Data syndicated audience
segments, Snapchat will target users based on their past purchases to hone in on closer interest
areas for ad targeting.
For the Indian audiences, this could mean a shift to Snapchat’s advertising. With a higher user
base than Facebook and Instagram, a targeted audience and a higher rate of conversions, any
B2C business should employ this platform in their marketing strategy to share fresh and creative
content to younger audiences.