Understanding the nuances of international SEO and optimizing content and strategy for creating your business’s global footprint.
What is global SEO?
Your business might be ready for the international market, but how do people across the globe get to know about what you have to offer? Your website might be out there but if it does not come up in online searches, it becomes futile. It is important to optimize the website so your brand reaches the first page of search results and slowly is among the top 5 positions for the primary keyword. To achieve this one need to adopt the global Search Engine Optimization SEO best practices and expand one’s ambit beyond the local markets.
Adopting an international SEO strategy that takes into account the policies, processes, and practices that apply to other countries helps in your brand visibility. Search engines will identify where your business operations are based and what languages you support.
Which businesses are suitable for Global SEO?
Global SEO works best for businesses with a global target audience. For example, beauty products, organic products, educational content, and other products or services need not be of localized interest. People all over the world might be typing in the keywords to get to the best source for their needs. Hence global SEO works very well once you decide who and where your target audience is.
If your brand is to rule the global market, international SEO is for you. It also helps in building links with potential distributors and partners of your products in different countries.
How does SEO work?
To understand how SEO works we need to understand that google returns a SERP Search engine results page when any user enters a query into the search bar. Google returns a lot many pages one after the other using a complex algorithm that determines the value the page has for the user. SEO makes it easier for visitors and search engines to find your content. Global SEO practices if followed well optimize your website content for the region and language so that it comes up in the search results.
How to optimize the website for a better international Presence
- The first step is to list your target countries.
- Understand which search engine is more popular there. It need not necessarily be Google.
- Get to know the country-specific domains of the target search engines.
For instance, ccTLDs or Country Code Top Level domains are two lettered country-specific domains assigned to specific counties E.g. .uk for United Kingdom,.ca for Canada, etc. Knowing this you can create a unique ccTLD site for each country where you want visibility.
gTLDs are generic Top-Level Domains with three or more characters that are maintained by IANA. E.g. .com,.gov,.org, etc. These gTLD s can have sub-domains that can be specific to countries.E.guk.mybusiness.com
- Now list out your top three competitors and conduct a competitor analysis.
- Conduct an international keywords analysis.
What keywords work in your own country might not be relevant to another. By conducting keyword research, you get a better idea of how your target audience refers to your business.
Now it becomes easier to work on your website optimization for international SEO.
- Get started with on-page optimization.
- Add fresh content in the desired language.
- Figure out your own site/URL
- Optimize meta tags
- Use keywords in the URL structure.
- Add your site to the search console and analytics Plan a multilingual content strategy
- Content should be optimized for the target region and the local language. The hreflang tag is an HTML attribute that specifies the language and geographic area of a webpage. This prevents from the web page being identified as duplicate content when similar web pages are targeted for niche audiences.
- After creating an SEO-friendly site structure plan global link acquisition strategies.
The global SEO strategy list goes on and on. It is a good decision to take professional help from Global SEO experts who are skilled at optimizing content as per international SEO norms. Trilliant International SEO services are extended for those companies who are struggling to make an international presence even though their services/products are doing very well in the local market. The global market needs expertise in multilingual SEO best practices which the Global SEO marketing experts at Trilliant are good at. Rest assured of more organic traffic on your website from all parts of the world. Your potential customers can just not find you if your website is not optimized for international search. Our team does thorough research on what people want in your target region and we help you with creating eligible content specific to that region. You are sure to have the international success that you have been longing for with the tailored SEO strategies that will work for your business. With a wide range of tactical knowledge and the latest technologies, Trilliant is known to have delivered SEO success in the global market.