Trilliant Digital helped a vending machine company bump up sales by increasing site traffic and improving engagement on social media.
Introduction
A health food vending machine company was seeking to drive online sales organically through better SEO as well as via paid Google ads. Using their digital marketing expertise, Trilliant Digital improved the company website SEO, set up a captivating social media presence and ran an effective online ad campaign.
Outcome
Top of front-page search results for relevant keywords
Ad campaign which generated ~7k impressions with a superb 5% conversion rate. Average CPC reduced by ~20%. More bang for the buck!
Site traffic has doubled (2X) and page views have tripled (3X).
Social media campaigns have reached 4 times as many people as before. Post-engagements have increased four-fold.
Business Goal
Boost sales, improve organic search ranking for relevant searches and enhance customer interaction on social media.
Approach
Website Assessment
Extensive site analytics to pinpoint inefficiencies and identify potential improvements.
Keyword Research
Study the target audience, their searching behaviour and create a comprehensive database of keywords used by the target audience, relevant to the company’s offerings.
SEO
Update website architecture, code and content based on learnings from steps 1 and 2.
A better website
Refreshing the website with quality content, optimizing its layout and appearance, and making it more usable. Ensure superior user experience to spur organic lead generation.
Google Ad campaign
- Thoroughly research customer base and set up an effective ad campaign targeting the right demographic.
- Create and run different ads based on time-of-day, target audience segment, company offering.
- Write the best ad copy using the right keywords, in line with findings from keyword research.
- Use the most appropriate bidding strategy based on budget and goals.(clicks/conversions/views)
- Create an engaging landing page, with a simple call-to-action to increase conversion rate.
Social Media Outreach
Setting up the company’s social media presence across Facebook, Twitter and Linkedin. With consistent, relatable posts and better interaction with customers across these platforms, create strong brand awareness.
Website Assessment
Extensive site analytics to pinpoint inefficiencies and identify potential improvements. s
Keyword Research
Study the target audience, their searching behaviour and create a comprehensive database of keywords used by the target audience, relevant to the company’s offerings.
SEO
Update website architecture, code and content based on learnings from steps 1 and 2.
A better website
Refreshing the website with quality content, optimizing its layout and appearance, and making it more usable. Ensure superior user experience to spur organic lead generation.
Google Ad campaign
- Thoroughly research customer base and set up an effective ad campaign targeting the right demographic.
- Create and run different ads based on time-of-day, target audience segment, company offering.
- Write the best ad copy using the right keywords, in line with findings from keyword research.
- Use the most appropriate bidding strategy based on budget and goals.(clicks/conversions/views)
- Create an engaging landing page, with a simple call-to-action to increase conversion rate.
Social Media Outreach
Setting up the company’s social media presence across Facebook, Twitter and Linkedin. With consistent, relatable posts and better interaction with customers across these platforms, create strong brand awareness.
Conclusion
Trilliant Digital has helped bring the client to the forefront of the online world by implementing better SEO, running a productive ad campaign and generating a buzz on social media. The key performance metrics show all-round improvement in sales, customer engagement and brand awareness.