A gourmet foods company used Trilliant Digital’s services to boost sales by increasing site traffic and social media outreach
Introduction
A gourmet foods company were seeking to drive online sales organically as well as via Google ads. To this end, Trilliant Digital used their digital marketing expertise to improve the company website SEO, establish an engaging social media presence and set up an effective online ad campaign.
Outcome
Frontpage search result for relevant keywords.
Ad campaign which generated 20k+ impressions with an impressive 12% interaction rate
Whopping increase in site traffic (4X) and user sessions (5X)
Social media campaigns resulted in an 4X increase in people reached and a 5X increase in post-engagements
Business Goal


Increase sales, improve site ranking for relevant searches and better engagement on social media.
Approach


A deep dive into the website
Site analytics to identify inefficiencies and potential improvements

It’s all in the keywords!
Extensive keyword research to identify keywords and phrases used by the target audience, relevant to the company’s offerings

The all-important SEO
Aligning the website’s content with takeaways from keyword analytics


A better website
Optimising the content, layout, usability and appearance of the website to enhance user experience leading to more fruitful sessions and organic lead generation
Google Ad campaign
With a good understanding of the customer base, set up an effective ad campaign
- With the best ad copy using the right buzzwords, in line with findings from keyword research.
- With the appropriate bidding strategy.
- Aimed at the right demographic.
- An optimised landing page to increase conversion rate.

Social Media Marketing
Setting up the company’s social media presence across Facebook, Twitter, Linkedin and Youtube to increase visibility, credibility and to create brand awareness

A deep dive into the website
Site analytics to identify inefficiencies and potential improvements

It’s all in the keywords!
Extensive keyword research to identify keywords and phrases used by the target audience, relevant to the company’s offerings

The all-important SEO
Aligning the website’s content with takeaways from keyword analytics

A better website
Optimising the content, layout, usability and appearance of the website to enhance user experience leading to more fruitful sessions and organic lead generation

Google Ad campaign
With a good understanding of the customer base, set up an effective ad campaign.
- With the best ad copy using the right buzzwords, in line with findings from keyword research.
- With the appropriate bidding strategy
- Aimed at the right demographic.
- An optimised landing page to increase conversion rate

Social Media Marketing
Setting up the company’s social media presence across Facebook, Twitter, Linkedin and Youtube to increase visibility, credibility and to create brand awareness
Conclusion
Trilliant Digital has implemented better SEO, run a successful Google ads campaign and set up a vibrant social media presence for the client, bringing them to the forefront of the online platform. The latest KPIs indicate a huge boost in sales, easier discoverability on the web and better social media engagement.