A Discretionary Consumer Goods Company used Trilliant Digital’s services to organically increase site traffic, generate leads and make meaningful connections.
Outcome
Four-fold increase in leads from across the globe.
Top search result for relevant keywords. A jump to the top spot from a position in the 20th- 40th range previously.
7X increase in site traffic and improved customer engagement
We connected them to some of the leading watch manufacturers across the globe.
Business Goal
Increased visibility on the web, better engagement on social media and enhanced customer experience on the site, resulting in higher lead generation and conversion.
Approach
A deep dive into the website
Site analytics to identify inefficiencies and potential improvements
It’s all in the keywords!
Extensive keyword research to identify keywords and phrases used by the target audience, relevant to the company’s offerings
The all-important SEO
Aligning the website’s content with takeaways from keyword analytics
A better website
Optimising the content, layout, usability and appearance of the website to enhance user experience leading to more fruitful sessions and organic lead generation
Social Media Marketing
Setting up the company’s social media presence across Facebook, Twitter, Linkedin and Youtube to increase visibility, credibility and to create brand awareness
Client Profile
A leading manufacturer of iconic wearables were seeking to strengthen their online presence and improve their visibility in front of their target audience. To help the company stand out in the online universe, Trilliant Digital used their digital marketing expertise, establishing the company’s online footprint to the highest SEO standards.
Conclusion
With SEO and website development, Trilliant Digital has helped bring the client to the forefront of the online platform. As evidenced by the KPIs, the company is now easily discoverable by a global target audience, leading to better lead generation and conversion.